RealEstate-MI.com...Marketing Plan of Spencer "Pep" Geisen

Where can you find MY LISTINGS on the INTERNET?

My listings are marketed thru these web sites listed below providing the property criteria matches that criteria that is designed by the web site portal...(example) you will not find Belding Area Real Estate under Greenville-Homes.com. There are also additional web site portals when I list properties outside of my general market territory but within the State of Michigan.

RealEstate-MI.com - The Personal Web Site of Spencer "Pep" Geisen, Real Estate Associate Broker, CRS, GRI serving the Ionia, Montcalm, Kent and surrounding areas of Michigan...Belding, Greenville, Ionia, Saranac, Lowell, Stanton, Sheridan, Grattan, Cedar Springs, NE Grand Rapids.

GRAR.com - Grand Rapids Association of Realtors / West Michigan

MLIVE.com (RealEstate.MLive.com) - Everything Michigan

CraigsList.org - Official site for craigslist classifieds with listings for jobs, apartments, personals, items for sale or wanted, services, community, and events.

Realtor.com - all properties for boards which have an agreement with realtor.com.

Trulia.com Trulia Real Estate Search

SWMRIC.com - Southwestern Michigan Regional Information Center

TAAR.com - Northern Michigan's real estate headquarters. Traverse Area Association of Realtors

MOMboard.com - MOM Mason-Oceana-Manistee Board of Realtors

WCBR.com - Warren County Board of Realtors

RELO.com - Relocation Network...Homes Anywhere from the Leading Real Estate Companies of the World

CARWM.com - Commercial Alliance of Realtors West Michigan

Belding-Homes.com - all real estate properties for sale in Belding and Ionia County, Michigan

CentralMichiganMLS.com - all real estate properties for sale in Arenac County, Bay County, Clare County, Clinton County, Genesee County, Gladwin County, Gratiot County, Huron County, Ionia County, Iosco County, Isabella County, Kent County, Lake County, Lapeer County, Manistee County, Mason County, Mecosta County, Midland County, Missaukee County, Montcalm County, Muskegon County, Newaygo County, Oceana County, Ogemaw County, Osceola County, Ottawa County, Roscommon County, Saginaw County, Sanilac County, Shiawassee County, St. Clair County, Tuscola County, and Wexford County, Michigan

GolfHomesMichigan.com - all real estate properties located on Golf Courses in Michigan

Greenville-Homes.com - all real estate properties for sale in Greenville and Montcalm County, Michigan

Ionia-Homes.com - all real estate properties for sale in Ionia County, Michigan

IRAMichigan.com - all real estate properties for sale in Michigan

MichiganAcreage.com - all real estate properties for sale in Michigan with acreage / vacant land

MichiganCommercial.com - all commercial real estate properties for sale in Michigan

Michigan-Commercial.com - all commercial real estate properties for sale in Michigan

Michigan-Condos.com - all Condos / Condominiums / Townhome properties for sale in Michigan

MichiganGolfCourseHomes.com - all real estate properties located on Golf Courses in Michigan

Michigan-MLS.com - all real estate properties for sale in Michigan

Michigan-Properties.com - all real estate properties for sale in Michigan

Michigan-Rentals.com - all real estate properties for rent in Michigan

MichiganWaterfront.com - all waterfront real estate properties for sale in Michigan

Michigan-Waterfront.com - all waterfront real estate properties for sale in Michigan

Michigan-Vacation.com - all vacation real estate properties for sale in Michigan

MidMichiganMLS.com - all real estate properties for sale in Arenac County, Bay County, Clare County, Clinton County, Genesee County, Gladwin County, Gratiot County, Huron County, Ionia County, Iosco County, Isabella County, Kent County, Lake County, Lapeer County, Manistee County, Mason County, Mecosta County, Midland County, Missaukee County, Montcalm County, Muskegon County, Newaygo County, Oceana County, Ogemaw County, Osceola County, Ottawa County, Roscommon County, Saginaw County, Sanilac County, Shiawassee County, St. Clair County, Tuscola County, and Wexford County, Michigan

MidMichigan-MLS.com - all real estate properties for sale in Arenac County, Bay County, Clare County, Clinton County, Genesee County, Gladwin County, Gratiot County, Huron County, Ionia County, Iosco County, Isabella County, Kent County, Lake County, Lapeer County, Manistee County, Mason County, Mecosta County, Midland County, Missaukee County, Montcalm County, Muskegon County, Newaygo County, Oceana County, Ogemaw County, Osceola County, Ottawa County, Roscommon County, Saginaw County, Sanilac County, Shiawassee County, St. Clair County, Tuscola County, and Wexford County, Michigan

MidMichiganMLS.biz - all real estate properties for sale in Arenac County, Bay County, Clare County, Clinton County, Genesee County, Gladwin County, Gratiot County, Huron County, Ionia County, Iosco County, Isabella County, Kent County, Lake County, Lapeer County, Manistee County, Mason County, Mecosta County, Midland County, Missaukee County, Montcalm County, Muskegon County, Newaygo County, Oceana County, Ogemaw County, Osceola County, Ottawa County, Roscommon County, Saginaw County, Sanilac County, Shiawassee County, St. Clair County, Tuscola County, and Wexford County, Michigan

MidMichigan-RealEstate.com - all real estate properties for sale in Arenac County, Bay County, Clare County, Clinton County, Genesee County, Gladwin County, Gratiot County, Huron County, Ionia County, Iosco County, Isabella County, Kent County, Lake County, Lapeer County, Manistee County, Mason County, Mecosta County, Midland County, Missaukee County, Montcalm County, Muskegon County, Newaygo County, Oceana County, Ogemaw County, Osceola County, Ottawa County, Roscommon County, Saginaw County, Sanilac County, Shiawassee County, St. Clair County, Tuscola County, and Wexford County, Michigan

MI-RealEstate.com - all real estate properties for sale in Michigan

RealEstateMichigan.net - all real estate properties for sale in Michigan

Michigan-RealEstate.net - all real estate properties for sale in Michigan

CondosInMichigan.com - all Condos / Condominiums / Townhome properties for sale in Michigan

My Marketing Program!

"To hire this top notch Real Estate Professional

all you have to do is sign next to the X"

I may not tell you what you want to hear to get the listing of your home but I will tell you the truth and possibly what you don't want to hear.

If your home is not worth the amount that you think it is worth, I will not tell you what you want to hear to get your business...I will tell you what the current market says it may be worth. I prefer to "educate" you up front what to expect, not to make you feel good and then "educate" you over 6 months to a year that you need to come down in price to what the market will bear...you have created a long history and you will generally get a lower price than coming on initially at the proper price and selling in a shorter amount of time. Yes, I have walked away from many a listing over the past year but knowing my services are genuine and my past clients agree !

"No one cares how much you know until they know how much you care"

This statement is so true today! There are many people in dire straits right now and looking for someone they can trust to help them. Unfortunately, many people have trusted others and that trust in others is what got them to where they are today...now it will be harder to earn their trust, they first want to know that you really care!

I always say that the client should not care what kind of car you meet them in, if you are in a suit or jeans...but how much you know and what you can actually do for them.

A Realtor pulls up to your house in a 2008 Mercedes, steps out of the car in a 3 piece suit and shiny shoes and you might think..."Wow that person looks successful! This person must know what he's doing...he must be successful"! Truth of the matter is, he just got his real estate license last week! With that being known, do you have the same feel for what you see now knowing what you know?

Marketing Real Estate today is not the same as it "used to be"!

Newspaper, magazine and other paper "print" media is NOT where Buyers look for Real Estate!

Think about it...where do you conveniently go to find detailed information on "just about anything" you are looking for??

THE INTERNET!

• PRINT ADS vs. INTERNET •

A paper ad or print ad is limited in its features, is limited to a market where the media is circulated and it is unknown on how many people actually see it! With specific internet sites, I can tell you how many times your property has been "put in front of" potential Buyers! The higher number of potential Buyers see your property, the higher the odds are your property sells quicker and for a higher price!

Internet Marketing is virtually unlimited on features: unlimited text, full color photos of interior and exteriors of the property, slide shows, virtual tours, printable custom property brochures, street and aerial maps, local information to where the property is located, financial calculators to pre-qualify and calculate mortgage payments, information and credentials with client testimonials of the agent you may want to do your business with...and if you want more...you email me with other specific questions and you should have a reply within 24 hours if not a couple of hours. If you know the specific address of the property for sale, you can type that into a search engine (Yahoo, Google, others) and quickly find the complete list of information to that specific property!

Today's Buyers of Real Estate...homeowners, investors, business people and such are not just from the neighborhood anymore...the "neighborhood is now an e-neighborhood" stretching from state to state, across the country and around the world! Can the paper ad provide all this? Today, many real estate ads are promoting a website for you to find this information...the portal to "where the information is"...on the WEB!

So do I still use paper media advertising?

Yes, but on a limited basis...primarily promoting the web site portals of where you can find the full menus of information! At my discretion, periodic display and classified ads in the:

♦ Local Daily New, Shoppers Guides and Circulars

♦ Grand Rapids Press...small display ads and/or classified section under more specific headings.

♦ Select Real Estate Magazines

(ie: The 2008 Real Estate Monthly with a cover ad directing buyers to RealEstate-MI.com for property details!)

• OPEN HOUSES •

Where do Buyers find a Complete List of OPEN HOUSES? On the INTERNET with opportunity to map out, plan and print the information to view numerous Open Houses of their choice for that afternoon or evening! Actual Open Houses are at the agents discretion...with the advent of the Internet - your property is OPEN virtually 24 hours a day, 7 days a week due to all the information that is available on-line (full color pictures and brochures, slide shows, virtual tours, maps, etc.

• YARD SIGNS •

Yard Signs are an effective and important way a large number of Buyer first locate a property...such as driving thru an area seeing the sign, but this may be the end result of that Buyer printing off the information of that property via the internet. Or it could be the starting point of the interest with the end being a potential Buyer looking at your property's information on the internet as our signs include the Real Estate web site to find this property's information at!

• The MLS - MULTIPLE LIST SERVICE •

The MLS - Multiple List Service is still a primary factor where Real Estate is marketed. This is where Buyer's Agent's...(Agent's hired to work on a that Buyers behalf to find a particular property and to represent their interest in purchasing that property) will find most of their client's leads. But now, all potential Buyer's can look on-line thru a public portal to this information on the MLS. With the addition of reciprocal agreements between specific MLS's, it is now possible for agents from adjoining MLS's to have easy access to real estate listing information to areas that they generally did not have access to...more agents having access to your property's information increase's the odds for a quicker sale at a higher price due to an increase in the number of potential Buyers! That paper ad will not give you this as the ad again is limited to a circulation area and paper ads are not a Buyer's Agents highest source of leads for their clients!

• OTHER Promotional Avenues •

Vehicle Advertising of RealEstate-MI.com and local Cable Real Estate TV generally promoting RealEstate-MI.com, eMail marketing campaigns, neighborhood door hangers.

Spencer J. Geisen

"Pep"

Associate Broker, CRS, GRI

Real Estate Professional Serving the Ionia, Montcalm and Kent Counties of Michigan

• Licensed Since 1990 • Over $60 Million in Career Sales •

Residential • Condo's • Investment • Land and Lots • Commercial